Website Advice for Your 'About Us' Page
Except for your home page, About Us
is probably the most popular page on your website. Potential customers will come here to find out if they want to do business with you. With that in mind, putting your best efforts into writing this section is important. Sound obvious? If you think so, look at some of your competitors' efforts. Most likely, their websites will feature a mix of industry jargon, clichés, and claims of superiority – hardly compelling invitations to prospective clients. If you want to outshine your competition, here are a few tips:
who the business owner and key team members are;
what your business is about and what services/products you offer;
where the company is located and all contact information;
why the visitor to your website needs your services/products.
Since this is where you win over or turn off prospective clients, make sure your About Us page showcases the strengths and character of your company.
Trouble logging in? Simply enter your email address OR username in order to reset your password.
For faster and more reliable delivery, add firstname.lastname@example.org to your trusted senders list in your email software.